KWAYZER Markets
Run your marketing properly in fifteen European markets
Not translation. Markets rebuilds your marketing for each market from your own approved facts, in a voice a local expert has taught it — and nothing goes out until someone who knows that market has approved it.
What it does
Your company's facts, in one approved place
Products, claims and buying roles are recorded once as Company Truth and approved before anything is written from them. Every market reads the same facts.
A trained language pack per market
Each market gets its own pack — tone, terms, rules and examples — taught by someone who knows that market, and approved before it is used.
Content rebuilt for the market, not translated word for word
A piece is rebuilt from its meaning for each market, grounded in the approved facts and the market's pack, with each decision explained.
Claims cannot grow on the way
A claim may not come out stronger than it was approved — “helps reduce” does not become “eliminates”.
Nothing is used before a person approves it
A reviewer who knows the market approves each localised draft, segment by segment, in a review workspace. A draft that needs native review cannot be approved without one.
What it does not do yet
- · Online checkout is not open. The prices below are decided; nothing here can be bought yet.
- · Locale outputs are not yet counted against a tier's allowance — the limits below are the plan, not something the product enforces today.
- · There is no Markets API yet.
- · Service-model resolution (adapting how a service is delivered per market, not only how it is described) is not built, and ambiguous source text is not yet held back for a decision.
· Markets is not yet sold on its own (read from the product catalogue just now): signing up starts a trial of the KWAYZER platform, which includes Markets.
What it costs
Per month, in euros, billed monthly. A locale output is one piece of content rebuilt for one market — a landing page taken into five markets is five.
Starter
€89 / month
- 2 markets
- 1 seat
- 60 locale outputs
- Up to 2 extra markets at €35 each per month
Growth
€289 / month
- 6 markets
- 3 seats
- 400 locale outputs
- claim governance
- Up to 4 extra markets at €35 each per month
Scale
€749 / month
- 15 markets
- unlimited seats
- 1,500 locale outputs
- review workspace
- API
Beyond a tier's allowance: €0.90 per locale output.
How to start
- Sign up — you land in Markets.
- Record your company's facts and approve them.
- Train a market, and link yourself (or a colleague) as its reviewer.
- Generate a preview, review it, and approve it.